Background

Vaseline Liptin has always been about women who have a choice, have a voice. But India is a country where a goddess is worshipped, and women are never heard. Their voices often remain suppressed.

Idea

It was time to make someone speak up for women. And who better than the woman they all listen to, Goddess Durga herself.

Execution

This Durga Puja festival, through AR, we made the idol come alive, and speak for the women and their silenced voice. When Durga herself spoke, men took notice and women felt heard.

Results 

Over 4,00,000 visitors witnessed Durga speak live, 120,000 people scanned the QR code, 40,000 posted their own videos of Durga speaking. The footfalls, the reactions, the comments, the 4.6M reach, 4.9M views and 329K likes made the campaign a resounding success.