To celebrate Durga Puja in Kolkata, Tata Tea Gold launched five special festive edition packs, each illustrated by leading artists from West Bengal, turning everyday tea packaging into collectible works of art rooted in Pujo culture. 

The ambition was to create a hard-hitting digital-first launch that matched the scale and emotion of the festival. The concept drew from a simple, poetic thought: the steam rising from a cup of tea becomes the artists’ source of inspiration. In the film, we follow a hand-held cup POV moving from one pandal to another, as swirling steam transforms into iconic Pujo visuals. Each moment shaping the artistic energy that finally settles into the illustrated packs. The result was a film that fused technology with tradition, honoring both the festival’s spirit and the artists behind the designs.