Over four years with Hakuhodo, I worked across campaigns for Maruti Suzuki and its premium arm, NEXA. A brand built on design language, restraint, and modern aspiration. These print and outdoor pieces are part of that journey, where automobile communication moved beyond features into visual storytelling.

My focus here was shaping the visual idea behind the narrative. Ensuring each campaign had a strong central thought expressed through composition, light, typography, and mood. From large-format OOH impact to the precision of print layouts, the work was built as part of integrated ecosystems, not isolated executions. 

Along the way, this meant collaborating closely with writers, 3D/CG artists, strategists, photographers, and studio teams. Setting the visual north star, pushing past safe solutions, and ensuring the art direction elevated both brand perception and user attention across physical and digital touchpoints.