Opportunity: India’s most loved premium hatchback gets a full model change: Gets loaded with tech features. ​So how do we communicate that to the TG, amidst strong competition? And how do we make this big brand even bigger?​
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Newness: Built the codes of Intelligence using technology as the differentiator. ​
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Brand challenge: To effectively communicate the change elements in interiors & features for a technologically superior imagery​.
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What we did: Successful in giving Baleno a whole new Bold look with techy feel which can be relatable to new age audience while disseminating information about a Legendary product. From using striking red bold appeal to the visuals giving it hard to miss out even at night. Giving an edgy look to overall campaign.